-
Why I give VW an A.
I really like Volkswagen’s TV commercials. A lot. Their messaging is clear, simple and really fun to watch. VW’s…
-
Fasten your seatbelt…it’s another creative caption contest!
We’ve all had days like this. Phones ringing…and ringing…and ringing… Giant shipment of widgets went to Oshkosh instead of Walla…
-
Either focus on your next play or fall behind in the game.
In Josh Linkner’s recent “Next Play” blog post, Duke University basketball coach Mike Krzyzewski explains his amazingly-successful “next play”…
-
To drip or not to drip. That is the $64,000 question.
Remember the good old days when you’d periodically reach out to prospective customers in hopes of getting them on…
-
Does your website run like a race car or a clunker?
Indy, NASCAR, Grand Prix… Turns out that auto racing has a lot in common with your site’s performance –…
-
Does your business own its web content or are you just “leasing lopsided tacos?”
If you’re not developing your own unique online content (instead of relying on linking to other peoples’ stuff), you’re…
-
Does logo design matter? Does logo design not matter?
Honestly? No one cares as much about your logo as you think they should. Okay, let me insert a quick…
-
Creative cultures and combovers.
Or how we cultivate our creative kookiness. We creative types revel in being eccentric. We’re different than most (and…
-
Is your content flabby or firm?
Having been at this copywriting thing longer than I care to admit, I’m continually baffled by the sheer tonnage…
-
A tale of two websites.
Or “redesign for THEM (not for YOU), and the results will knock your cyber socks off.” Here’s the nitty-gritty…
