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Video, shmideo. Who needs it?
You do! And here’s why. When folks visit a company’s website, what content do they find the most compelling?…
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Shawn’s magnificent 7 tips for kickass e-mail campaigns.
Sending out e-mails is a lot more complicated than having your spouse or uncle or secretary (or your uncle’s…
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Placebo marketing: Myth or magic pill?
Lately I’ve been thinking a lot about the placebo effect as it relates to marketing. How the power of…
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Persuaded by a Pied Piper programmer’s pretty promises
On a recent Friday afternoon, I answered a panicked call from a former prospect who hadn’t chosen TFG. (Hard…
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Marketing Agency Dating Nightmares
Ever worked with a marketing agency? If you have, you know it can be a bit like a blind…
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Marketing Agency Advice: Questions to Ask BEFORE You Hire a Marketing Agency
So you’re thinking about hiring a marketing / advertising agency, huh?Well, watch this video and answer these critical questions if you’re…
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Want to stand out? Make ’em an offer they can’t refuse.
Finally! Smart businesses are realizing that giving away 5%-off coupons and promotional doo-dads is a waste of resources. And…
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Everybody could use a wizard. Or two.
Speaking from personal experience, all creative folks are driven to be the absolute best at what we do. We…
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How impotrant is proofreading too your brand?
In a word? Extremely. Crucial. Vital. Okay, those are three words – but you get my drift. Few things…
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How to sabotage your own e-commerce biz in 3 simple steps.
You’d think that companies launching business websites would apply the same basic concepts of customer service as any brick…
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