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Why marketing is a lot like bull riding. (No BS jokes, please.)
When it comes to grabbing someone’s attention in the business world, you only have about two seconds longer than…
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How our earlier website redesign went webbishly wrong (and how you can learn from it).
When TFG began redesigning our own website (this here one), everyone at the table had an equal vote: web designers, web…
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When it comes to web application development, remember: Simple is deliverable.
Let’s talk web app development. First, I need to make this crystal clear: this post is not about website development; it’s about…
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Want to be the top dog? Stop blending in. Now.
“When two men in business always agree, one of them is unnecessary.” ~ William Wrigley, Jr. Unless you’re servicing…
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Pssssst…wanna know the secret SEO recipe?
There’s really no big mystery about why some stuff gets passed around on the interwebs: forwarded, linked, re-linked and…
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Video, shmideo. Who needs it?
You do! And here’s why. When folks visit a company’s website, what content do they find the most compelling?…
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Shawn’s magnificent 7 tips for kickass e-mail campaigns.
Sending out e-mails is a lot more complicated than having your spouse or uncle or secretary (or your uncle’s…
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Placebo marketing: Myth or magic pill?
Lately I’ve been thinking a lot about the placebo effect as it relates to marketing. How the power of…
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Persuaded by a Pied Piper programmer’s pretty promises
On a recent Friday afternoon, I answered a panicked call from a former prospect who hadn’t chosen TFG. (Hard…
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Marketing Agency Dating Nightmares
Ever worked with a marketing agency? If you have, you know it can be a bit like a blind…
