Let’s say you run a business and rely on either an agency or freelancers to strategize, develop and execute what you need to promote it: ads, website, banners, collateral, etc. You’ve hired smart and experienced professionals to do what they do best – on your behalf. So why sabotage their efforts with consistent deadlines of “yesterday,” “ASAP” and “I need a new tagline by EOD”?
You’re not ordering a pizza to be delivered in 30 minutes or less.
If you want thoughtful and well-planned marketing strategies (and why the heck wouldn’t you?), the pros you’re paying need time to review the project input. Check out what your competitors are doing. And, most importantly, they must be given vital breathing room to work through all the “close but no cigar” ideas that will ultimately lead to the tasty, meaty stuff.
There’s a reason it’s called “the creative process.”
Do you offer customers products that aren’t yet ready to go? Hell no! You’ve gone through tons of prototypes, focus groups, packaging samples, etc. Same goes with your marketing team. For every killer concept they present to you, there’s at least a dozen that didn’t make the cut. And each of those dozen not-shown ideas is a necessary building block for what you are seeing. Remember: just because you can’t (and won’t) see it, doesn’t mean it’s not there.
