Indy, NASCAR, Grand Prix… Turns out that auto racing has a lot in common with your site’s performance – and how well you rank in search engine land.
Of course, you want your website to respond as quickly as a Bugatti Veyron. But speed alone isn’t enough if you want to smoke your competition (and who the heck doesn’t?).
Five critical factors you need to come out on top.
If all you have is a shiny, pretty website (with not much under the hood) you don’t have squat. Take a look at these five must-have considerations and see how well you stack up.
1 Hire a top-notch pit crew. You need rock-solid developers, marketers and SEO mechanics on your team to understand your business and respond quickly. If there’s one commonality between auto racing and website optimization, it’s this: you gotta have your eyes open for sudden changes – and a highly-skilled team to help you navigate the winding course and WIN.
2 You can’t get there without great engineering. This goes hand in hand with #1: experienced web developers and SEO gurus must be part of your web optimization team. By utilizing the proper technologies for the job, these are the guys/gals who make sure your site is built for optimal performance.
3 Strip it down to essentials. Building on #2, good web engineers (like master mechanics) get rid of the excess and remove your bloated code. They choose the minimal markup necessary. 86 the dead weight. There’s a good reason “racecar passenger” isn’t an actual vocation.
4 It’s what’s under your hood that gets results. Just like having the proper engine, your company’s website needs the best-possible (and freshest!) content to fuel it. Teach something. Demonstrate something. And, most importantly, make sure to clearly communicate what you want the reader to do next (call to action).
5 Without an engaged audience, it doesn’t matter who the hell is driving. Face it: your business doesn’t have a website just because you can. Every day is a race against the competition – vying to hold the attention of people seeking your product /service. And this means finding the right audience is critical to your success.
Gentlemen (and Gentlewomen)…start your website!
Here at The Fowler Group, killer websites are what we do. Day in, day out. We live, breathe and eat website development (along with gallons of coffee and the occasional pizza). Give our veteran website mavens a call and let’s chat about how we can help your site cross the finish line way ahead of the other guys.
