Honestly? No one cares as much about your logo as you think they should. Okay, let me insert a quick disclaimer here: When your logo sucks, folks care way more about it than you want. So while a terrible logo can hurt your business, a kickass logo can’t sell it. First, you must prove you have an amazing product or service. Then – and only then – will customers care about recognizing you again (which is the main purpose of your logo in the first place).
Make sure your logo makes sense.
Because your logo is one of the first visual introductions to your business (branding), first impressions definitely matter. Let’s say you provide state-of-the-art surveillance equipment to other businesses. Would a casual, breezy-looking type font be stylistically appropriate for your brand? Of course not. That’d be like showing up to a business dinner in flip-flops and shorts.
Now I doubt anyone will come right out and tell you, “Hey, your logo sucks!” In fact, while that may not be a consciously-registered reaction, an ill-conceived logo sends the same message as if you’d given a presentation with your shoes untied and a mustard stain on your jacket. And that takeaway is, “These guys seem really careless about (and oblivious to) the details.” Definitely not the visual brand representation you want for your business.
Does your logo get the job done as well as your business does?
Sometimes you need an expert to take a long, objective look at your logo. Give us a holler and our eagle-eyed design and marketing mavens would be happy to give your logo a good once- (or twice-) over for visual appeal, appropriateness and brand synergy. (That’s just fancy talk for “Does your logo work or not?”)
