Or “redesign for THEM (not for YOU), and the results will knock your cyber socks off.”
Here’s the nitty-gritty story of what happened when a marketing agency (namely The Fowler Group) stopped going barefoot, redesigned our website for OTHERS instead of OURSELVES and committed to consistent content marketing. What changed about our web traffic, sales leads, visitor engagement and prospect activity? Fasten your seatbelt!
Once upon a time…
Okay, back in 2010, TFG’s highest-traffic month was less than 1,000 (at 990). In fact, we’d never had 1,000 visitors in a single month. Ever. Not once.
Then, in 2011, we sporadically added some content but never really focused on it in a serious way. We knew we should but were just too busy cobbling shoes to wash our feet (much less stitch together a pair of home-made Jordans).
The result of our wimpy content boost was that we barely managed to improve 2010’s traffic stats (at just a smidgeon over 1,000 visits each month). It didn’t take a rocket surgeon to figure out that what we were doing did diddly to help grow TFG’s business over the long haul.
And then a change came over TFG land…
When we decided to redesign our website, we knew we needed to do things differently. For starters, we shifted our site’s focus on YOU: the person responsible for so many tasks (and wearing so many hats) that your office resembles this place.
We wanted to provide quick answers, address your concerns and just generally help you breathe a bit easier.
A new voice began to be heard…
A vital part of this whole deal is our dedication to delivering original content: sharing our assorted real-world lessons and posting regular stuff relevant to your business. This’ll help save you from our (and some of our clients’) gray hair and painful-lessons-learned-the-hard-way.
Sure we’re marketing while we do it (hey, what sort of half-ass agency would we be if we weren’t?), but it’s content that’s not only tasty to consume but nutritious when applied to your business.
Tune in next time…
…to see what happened when we launched our new website (this here site you’re looking at right now!) Or if you can’t wait, give us a shout and we’ll tell you in person.
