The Assignment: It Looks Like Wood.
Superior Concrete Products is a premier, full-service manufacturing and construction company that provides a complete range of NPCA-Certified precast concrete building systems. Superior’s building systems are used in a wide variety of applications nationwide and around the world. They manufacture and install screening walls, perimeter fences, retaining walls, sound barriers, highway walls, and more. Each product has the rich look and feel of stone, brick, stucco, or wood, with a level of reliability and durability traditional materials just can’t match.
Superior Concrete Products needed a marketing and design partner to position it as a global company and leading brand in the industry. To achieve that goal, it needed a fresh branding campaign and messaging strategy.
The Solution: Secure Your Surroundings.
The Fowler Group did a complete audit and redesign off all Superior’s existing print and digital communication assets, and researched new opportunities for growth through advertising and public relations support. What emerged was a new, powerful marketing plan that included photography, website redesign, and sales collateral.
- Rebranded and repositioned
- Introduction into new markets
- Mesmerizing product photography
- Collateral redesign
- Advertising campaign development
- Ongoing strategic design
The Results: See It. Touch It. Feel It.
Over the past two years, Superior has grown more than ever before in the precast concrete industry. Revenue is up 20 percent, and the company continues to move forward financially as its advertising campaign reaches new markets. The total redesign of the company’s marketing and communications plan, along with strategic media placement, has given it the power to become an industry leader.