The Assignment: The World’s Largest Honky Tonk.
Billy Bob’s Texas is known as the world’s largest honky tonk. For the last 35 years, it’s been Fort Worth’s go-to entertainment venue for country music performances, bull riding, and dining in its world famous honky tonk kitchen.
The Fowler Group was given the challenge to rebrand the honky tonk’s business-to-business communication strategy, creating better engagement, increased employee excitement, and better alignment with its mission and values.
The Solution: You Can Hang Your Hat On It.
The Fowler Group did a variety of projects for Billy Bob’s Texas. At the core, was the need to create stimulating visuals that would engage customers and help build business-to-business relationships. Custom typography and illustration was utilized to help create a custom look and build upon the heritage that Billy Bob’s Texas has developed over the last decade.
- Rebranded business-to-business communications
- Sales collateral development
- Custom typography, design, and illustration
- Custom venue map design
- Event poster design
The Results: You Can Bet The Farm On It.
Billy Bob’s Texas had amazing results, no bull about it. The sales staff was reinvigorated and excited to sell Billy Bob’s Texas as a go-to destination venue for corporate meetings, retreats, weddings, and team building. Sales collateral became as unique and honored as the legendary Billy Bob’s Texas building. And the company saw an immediate increase on its information requests for collateral material. The project attracted new clientele for its private event sector and stronger relationships with the business community.